'Vision'? 'Slogan'? 'Motto'? What's the story, Morning Glory...?

(For the record, I'm no fan of the band. LOL)

'To be the best city in Canada to raise a child, promote innovation, engage citizens and provide diverse economic opportunities.'

Currently, the topic-de-rigeur at The Hamiltonian...and as referenced at both The Spec and CBC Hamilton online...is the whole question of Hamilton's 'vision'

Or slogan. (As labelled by Mayor Bratina.)

Or motto.

And what's been fascinating to me, beyond the dearth of responses from Council to the ''Perspectives Virtual Panel: The Best Place to Raise a Child' article, is that even putting aside the possibility that the discussion has inadvertently taken a wonky turn (the words 'to be' seemingly MIA in all the discussion, as well as the reference being 'city', not 'place'; God is in the details, believe-you-me...), is the apparent disconnect and misinterpretation over what the intent of the City's vision/slogan/motto is.